You should answer this question: What the ultimate goal for this event? Define goals and objectivesīefore jumping right into the logistics like venue or speakers, you should spend time identifying the purpose and reason for planning this event. Want some more support? We’ve also put together an easy-to-use checklist that provides a framework while planning your next event. Create a marketing and promotional plan.Confirm sponsors, exhibitors, and speakers.There is an element that can be measured to assess if the objective has been achieved and there is a timeline associated with the objective to enable the achievement to be assessed. Note within all the above examples they are specific to a certain area of the event, activity or group of people. To increase the utilisation of park and ride facilities by 20%.Marketing to increase visitor numbers from outside of Monmouthshire by 10% in comparison to last year.Online ticketing to generate £5,000 in ticket revenue one month prior to the event.To distribute a questionnaire to all local businesses in the town 6 months prior to the event.Relevant to the overall aims of the event.Agreed / achievable by organisers and those assigned the tasks.To enable this, objectives should conform to the SMART acronym: Objectives are important as they provide benchmarks and targets to aim for and performance indicators, which facilitate monitoring and measures for feedback and evaluation. financial objectives, marketing objectives, participation, etc. These should be set in relation to the different areas of the event e.g. Once the overall aims of the event have been established you can then move onto setting objectives. Promoting local food and drink suppliers.Media coverage and promotion of the village, town or region.Increasing business opportunities and commercial activity.Extending length of peak tourist season and attracting tourists out of peak season.Destination promotion and improving Monmouthshire’s brand image.Tourism and economic aims could encompass Education, training and volunteering programmes.Validation of community groups and issues.
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Building community pride and social cohesion.Increase awareness of a venue, occasion, tradition, cultural and art forms, history, area, special interest groups, etc.Creating awareness of environmental issues.New planting and development of green spaces.Focus on good environmental practice – in energy use and recycling.New infrastructure and community facilities.One approach to setting aims and objectives is to consider the potential impacts that the event could or should have and use these as a starting point for developing event specific aims. These different groups should be borne in mind when developing and planning events to maximise positive benefits arising from the event, which will in turn facilitate stakeholder support. Objectives are essentially aims broken down into specific targets, to facilitate event delivery and evaluation.Įvents can deliver beneficial impacts and outcomes both for the organisers and the host community, in addition to other stakeholders such as participants, spectators, sponsors and the media. It is essential that the aims and objectives of your event are defined and agreed at the outset, although they may also be developed and refined as the project progresses.Īims relate to the overall intent, strategic direction and purpose of your event i.e. Having a very clear set of aims and objectives for your event in terms of what it is to achieve is critical for a host of reasons.